Desiree Perez has been the champion that Tidal has needed to take the music streaming service to another level. It has been during her time with the company that title has seen the best profits. Shawn Carter, also known as Jay Z, has made it his business to hire someone that really knows how to negotiate contracts. He has the ability to compete successfully with other music streaming services because now he has an executive in place that is able to strategically improve inside operations.
Perez has been able to do this because she has had a lot of practice. She has spent a long time carving out a place for herself in the business world. She has established herself as someone that can negotiate contracts fearlessly, and she has also ventured into nightclub businesses. This type of experience gives her the ability to assess what can be profitable for a music streaming service like title. She may not have any prior experience in the field of music streaming services, but she really doesn’t have to. Shawn Carter is someone that has been in the music business for more than two decades. He has the ability to work with Perez and bring his streaming service to a massive audience. This is a good working relationship between Desiree Perez and Shawn Carter that has proven that there is more than enough room for multiple music streaming services.
Tidal has been noticed by big companies like Sprint. This is because people like Desiree Perez have been pouring her energy into this company. She is someone that has managed to build up other businesses, and now she is dedicated to getting Tidal to where it needs to be. Customers are paying attention to the changes that are now occurring with this music service.