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Posted by John Kokish on

Fabletics, Enhancing Brand through Customer Reviews

Consumer purchases are in one way or another swayed by the power of the crowd. As much as a personal recommendation is important, customers would easily prefer a product with crowd-sourced reviews to determine whether or not to make the final purchase. With this scheme in place, many brands are focusing on review-centric marketing techniques to consumer behavior. Fabletics, a renowned women sportswear brand has consistently directed its operations to fit the crowd’s needs, consequently showcasing a 200% growth and making up to 235 million in revenue while still hosting over a million paying members. Fabletics’ parent company, the TechStyle Fashion Group, supports the company’s initiative of embracing the importance of user reviews to steer their success.


Consumer reviews not only have the ability to primarily increase customer acquisition but also increases the chances of customers retaining brands, therefore, improving loyalty. In the current markets, most consumers directly rely on digital platforms. Thus, online reviews play a significant role in determining the direction of their final decisions. It is more likely that an individual would first consider researching businesses before making a purchase. If the product has massive reviews, this equates to a positive crowd-sourcing and therefore stands a better chance of attracting customers. Statistically, BrightLocal study managed to conduct a survey and found out that 84% of people rely on online reviews the same way they would trust a personal recommendation from a trusted source.


It is clear that traditional advertising and marketing is not a reliable method of luring customers to products. The fact that trust is an all-time factor directly equates to the safety and power of feedback from the crowd. Fabletics among other smart brands that have embraced and leveraged this system has not lived to regret that move. Over 50% of customers go over a business online at least once a month. 60% of them openly confess that negative reviews are a direct turn-off and they would not have second thoughts about not trusting the business. This means that a business’ reputation has a great impact on a customer’s consideration. Therefore, we can state that great reviews are great power.


Kate Hudson

On a recent event, various celebrities and Hollywood stars are seen gracing the Beverly Hills Hotel, to celebrate Fabletics’ collaboration with Demi Lovato, a famous pop star. When Don Ressler and Adam Goldenberg decided to elevate their TechStyle Fashion Group, they had to spice up their initiative with creative hands. Kate Hudson was their ultimate choice, thanks to her outgoing personality and approachable nature. After joining Fabletics, Kate has been heavily involved in pushing for the success of the brand. She enthusiastically took charge of creating a perfect image for the brand, one of which involved finding a social media strategy.


Kate Hudson was aware of the importance of being hands-on while keeping track of both budget reviews and sales numbers. She has also put much effort into the design process while working hand in hand with the team, making sure that all the styles are fresh and suitable for the market.

Posted by John Kokish on

Fabletics, Exercise Clothing for Everyone

There are a lot of places you may be able to buy your athletic clothing and you might be thinking about looking into Fabletics for your needs. You may wonder why Fabletics is a good option for you and how it works.


How Fabletics Works


Fabletics is an online subscription service that allows you to purchase exercise clothing online and have it shipped to your house. How it works is you set up an online account that allows you to choose styles and then you pay a monthly fee. Once this is done, you will get a shipment of exercise clothing to your home every month in the style you choose. If you decide you want to change your styles, you only need to go into your account and change it. It’s that easy.


Why Fabletics?


You may wonder why you should buy Fabletics. The biggest reason is ease. You don’t have to worry about going to the store to get new clothing. You only have to wait for your shipment that month and you have something new to wear. This can save you time and money and you will still get the best exercise clothing on the market.


What are Fabletics Clothing?


Fabletics uses high quality materials to create fashionable exercise clothing that will work for your daily exercise needs as well as to wear for everyday use. This makes them extremely versatile and useful for almost everyday. There are new items everyday and some are even good for you if you are going out or want something a little different instead of just the same style of exercise clothing.


Who Should Get Fabletics?


Anyone that wants to have great clothing for their needs should consider Fabletics. This line of exercise clothing is great for everyone and can last a long time. They use wonderfully soft fabric that lasts long and looks great for everyday use.


There are a lot of different options in exercise clothing, but you should take a minute to decide what you want. If you want something that is easy to get and is high quality, then Fabletics may be the best thing for you. The last thing you want is to have clothing that isn’t going to work for your needs or that will rip because of the poor material used.

Posted by John Kokish on

Silk For Your Lips

There is nothing better after a long day at the beach or a after a cold day at the beach than coming into the warmth and pulling out your favorite tube of lip balm and coating your lips. If you did not think that it could get any better then I need your to jump in your car and run to your local grocery store or pharmacy and look for the little piece of heaven in a sphere called EOS. EOS stands for Evolution of Smooth better known as silk for your lips. The flavor sweet mint has a refreshing flavor of mint that gives your lips a little tingle to know that it is working its magic.

EOS is a 95% organic and 100% all natural lip balm that is loaded with vitamin E, soothing shea butter and jojoba oils. It is completely paraben and petrolatum free. It keeps your lips silky smooth, moist, and exceptionally soft.

EOS was founded in 2006 by Sherry Jhawar and is based in New York, New York. The small company has absolutely exploded over the last 5 years into the largely successful business that it is today. While the company has a line of products, the sphere like eggs seem to be the most popular, see additional info on Specializing in the recycled material that the packaging comes in, the product is all natural and has taken the world by storm. They come in an array of colors and flavors to match your specific tastes. You can even buy them in multi-packs to keep for yourself or share with a friend.

Head over to this useful site.

If you have not tried this wonderful little piece of heaven run to your local store and purchase one immediately and start to reap the benefits from these spheres with smoother, softer, and moisturized lips that you are sure to enjoy.  Check on ebay,com for additional details.