According to statistics by Beverage Marketing Corp., Americans are finally drinking more bottles of water than soda, and it says a lot regarding the current inclination of the world towards health in general. America being the global trendsetter, we can safely assume the world has become a lot more conscious of its choices especially when it comes to hydration. Even though the sale of water bottles are skyrocketing and to differentiate one from another has become impossible, like a lava oozing out from the volcanoes enters “Waiakea”. It literally comes out of the volcanoes, not really from the top like lava but you get the gist. Marketed as the world’s first volcanic water, Waiakea Hawaii Volcanic Water is making headlines in the bottled water scene. (Learn more about Waiakea Water on 10 Best Water: Volcanic)
The “million-dollar idea” hit founder Ryan Emmons on his trip to Hawaii to visit his family when he discovered, the family had access to one of the “most naturally healthy, pure and sustainable water sources in the world.” Then a student at USC, he swiftly got working to turn the idea into action along with his friend and co-founder Matt Meyer barely scraping in the dollars to bring life to their pipe dream. In 2012, the Waiakea Hawaii Volcanic Water finally hit the shelves and now they are in more than 5000 stores across America. The company has a current market valuation of $10 million.
The source of Waiakea water is Emmons’s family well in Hawaii which derives from tapped rain and snowmelt on the peaks of the Mauna Loa Volcano. The water is filtered through nearly 14 thousand feet of porous lava rocks to finally emerge at the base of Mauna Loa volcano. As a result, the water is naturally enriched with electrolytes and minerals like magnesium, potassium, calcium, sodium, and silica whose health benefits are optimal. The silica content in Waiakea Water is noteworthy as it provides a recommended daily value at 32.4 mg.
A 2010 study published in the American Journal of Epidemiology found that drinking water with a silica content of 10 mg/day reduces the risk of Alzheimer’s by 11 percent. Also, a natural alkaline with high pH content of 8.8 makes it a powerful antioxidant. Studies have shown that naturally, alkaline water helps with symptoms of osteoporosis and in neutralizing stomach acid during acid reflux. Drinking alkaline water has been related to maintaining a better pH balance and extra hydration according to 2010 study published in The Journal of International Society of Sports Medicine.
Waiakea always stays true to their tagline of “Drink Healthy, Drink Sustainability, Drink Ethically”. The company has been churning out 100 % recycled pet bottles which takes 85% less energy to manufacture and consumes 90% less water while leaving a substantially lesser carbon footprint. They have even been certified by CarbonNeutral for their eco-friendly initiatives. Waiakea is also soon to come up with a fully degradable bottle. Not one to shy away from giving back, they donate one week worth of water to the deprived for every liter sold, through PumpAid, an international non-profit organization. Find Related Information Here.
We hope that “Wai Akea” translated as “Broad Waters” keep riding the Hawaiian waves through their environmentally friendly and sustainable business model while quenching the thirst of the masses.