Banco Bradesco, one of the most sizable banks in the Portuguese-speaking nation of Brazil, purchased HSBC Holdings PLC’s Brazilian branch in 2015 for a whopping 5.2 billion dollars. This ever-helpful transaction11came just months after Luiz Carlos Trabuco Cappi assumed the dual roles of Chief Executive Officer and Vice Chairman of the Board of Directors at Bradesco.
Thanks to the innovativeness, experience, people skills, and keen business sense of Luiz Carlos Trabuco Cappi, Although it’s not the largest financial institution in Brazil, Banco Bradesco is currently the second-largest bank in the country. The HSBC Holdings – Bradesco transaction didn’t come out of nowhere, as Mr. Trabuco has worked at the organization since the late 1960’s. Let’s dig into how Luiz Carlos Trabuco Cappi’s career got started, his progression throughout the ranks of Bradesco, and where he is today.
As the true, albeit often used, cliché saying goes, money, does, in fact, makes the world go ’round. Banking, insurance, and financial services collectively make up one of the world’s largest industries. As it’s so highly popular, participants in the financial services sector generally hire seasoned, educated, and intimately familiar candidates to serve in executive roles.
Luiz Carlos Trabuco Cappi is no exception to this financial industry standard, having worked for one of Brazil’s largest financial institutions and banks, Banco Bredesco, for more than 45 years. Mr. Trabuco got his start in life by first attending the University of Sâo Paulo, studying Philosophy. Immediately after the completion of that bachelor’s-level degree, Luiz Carlos Trabuco Cappi worked towards and quickly earned a master’s degree in Sociopsychology at – as one could reasonably guess – the School of Sociology and Politics Foundation of Sâo Paolo.
Unsure of his future career, Mr. Trabuco found employment at Banco Bradesco in 1969, at the ripe, young age of 18. He started to work in Marília, both the place Luiz Carlos Trabuco Cappi was born in 1951, as well as the same city in which Bradesco was founded back in 1943. After two years as a clerk, Luis Carlos Trabuco Cappi moved to Brazil’s largest city, Sâo Paolo, to fulfill an empty position at Bradesco’s headquarters.
Thirteen years following the selfless move back to Sâo Paolo, more than five hours away from Luiz Carlos Trabuco Cappi’s birth city when traveling as fast as legally allowed by vehicle, the future Bradesco executive, earned the title of Director of Marketing. Less than one decade later, roughly eight years after 1984’s repositioning in the field of Marketing, Mr. Trabuco became first the Executive Director, and later the President, of his employer’s private pension servicer. Luiz Carlos Trabuco Cappi was named the Executive Vice President in 1998, five years later being President of Bradesco’s insurance company.
Representing the best interests of his longtime employer, Banco Bradesco would have had to engage in about six years of regular business to reach a level of organic growth equal to that achieved when Luiz Carlos Trabuco Cappi headed the purchase of HSBC Holdings’ Brazilian Branch. The Chairman of Bradesco’s Board of Directors, Lázaro Brandâo, has the final say in important transactions, rule changes, and other dealings of importance. Fortunately for Mr. Trabuco, the Chairman of the Board, and, more importantly, Banco Bradesco itself, Mr. Brandâo approved the transaction shortly after Luiz Carlos Trabuco Cappi decided to pull the trigger. The bank also had to receive approval from Brazilian regulatory agencies.
The same year of the HSBC Holdings transaction’s finalization, Luiz Carlos Trabuco Cappi even received the award of Entrepreneur of the Year in Finance from Brazilian magazine news media giant Istoé Dinheiro.