When Ken Goodrich purchased Goettl Air Conditioning in 2013, he knew he had to get to work right away on making changes within the company. As the old expression goes, time is of the essence. There is no time to sit around, wait, and take your time with something like this. This was a company that was truly on life support. Because they were on life support, they needed to fix it and fix it fast. This company had developed a bad reputation and a lot of people had moved on to new companies from the employees to the customers.
That is why many were wondering and shaking their head as to why Ken Goodrich purchased the company in the first place. That is the thing about Ken Goodrich, though. He sees what other people are missing. He does not see something that is dead in the water. He sees something that still has some life in it. They just need to make some wholesale changes, regain the respect of the customers, and hire the right people. He has the right business model and he uses it perfectly. It has worked for him before, so he had no reason to doubt that it would not work again.
That is why when one of his workers goes out on a job such as an installation, the customer can rest easy. They have been prepared for day one to do this. They are going to do one heck of a job and come out as soon as humanely possible. That is the Goettl Air Conditioning way. They know how bad the heat can be and how many people suffer through it. Just one single day without it, it can be incredibly brutal and tough on person. Ken Goodrich does not want anyone to suffer.