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Posted by John Kokish on

An Innovative Mastermind In The Business World – The CEO Lori Senecal


Businessmen and women usually learn that there is more than one way to lead their organizations. Since there is a lot of room for differentiation, it might be hard coming up with something that has not been tried before. Lori Senecal, however, found a way to be very innovative in her CEO duties of CP+B.


Senecal’s most impressive endeavors include working with Kraft Mac & Cheese, Letgo selling application, and NBA 2K video game. According to The Drum, the success throughout these ventures yielded amazing landmarks such as 1 billion free media impressions for Kraft Mac & Cheese and 45 million downloads of the Letgo app. Senecal was also featured on Fast Company’s list of 100 most creative business people in 2017.

What Is The Business Model?

To facilitate all of these achievements, this CEO includes her employees in all evaluation processes. Changes such as a box in the break room where employees can write their suggestions have helped her business grow. Also, constant employee empowering and talent-driven hiring process is what helped the business thrive.

Who Exactly Is Senecal?

Even though she helped her company grow enormously, many people around the world have not heard of this businesswoman. Lori Senecal obtained a Bachelor’s Degree in Marketing and Finance from McGill University in Canada. Her current company is Crispin Porter + Bogusky, better known as CP+B, that specializes in the area of advertising. Senecal describes this business as a “hard-charging, clutch-saving, coffee-chuggin” organization, thus reflecting the difficult work and dedication that is invested in all her efforts.

Some of her main skills are leadership and digital-strategy. By taking advantage of these, she was able to become a CEO of a 26-year-old successful business such as CP+B. Due to her being focused on talent, her company was selected by Ad Week as a “Creativity Innovators of the Year” (2017). Before working for CP+B, Senecal was a part of KBS advertising agency. Here, she increased the employee count from 250 to over 900 workers worldwide. Also, she helped KBS get featured as one of the best places to work at in 2013.


Posted by John Kokish on

Jose Borghi’s Leadership Of Mullen Lowe

Jose Borghi is the CEO of Mullen Lowe, and he knows that the people who need to use marketing services for their companies must reach their ad agency. He has expanded the company to ensure that they may be reached at any time. This article explains how the company offers better marketing for all, and there is a look at the way Jose leads the company.

#1: The Designs

Jose and his staff create designs for customers every day that are perfect for their companies,and they will ensure that the customers are given something customized for their needs. The customer who needs a specific service will find that they may order from the firm, and they will receive something that speaks to their mission.

#2: The Company Has A Long Reach

The company has a reach around the world that will give customers an opportunity to change their marketing. They may create something that is specific to their company, and they will learn how to use the services of Mullen Lowe. Jose has hired the finest artists and designers in the world, and they are building advertising campaigns for the clients that are impactful the world over. They know how to reach the markets of different countries around the world.

#3: The Company’s Merger

Mullen Lowe has come out of the merger of two agencies in Brazil, and the merger has produced a place where customers may come at any time for services. They have a staff large enough to serve everyone, and they have many different divisions that will work in locales around the globe.

There are many people who will use Mullen Lowe for advertising, and they will offer better services for less money. The simplest way to save money and acquire better marketing is through Mullen Lowe and Jose Borghi.

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Posted by John Kokish on

José Henrique Borghi the Guru of Brazilian Advertising World

José Henrique Borghi has earned a great reputation among the best advertising professionals. Borghi is currently the co-founder and Co-CEO of Mullen Lowe Brazil, which has run ad campaigns for giant companies like Ox campaigns, Unilever and Fiat. Over his almost three-decade career, he has created an impact in the Brazilian advertising industry with his well thought out ad campaigns such as “The mammals of Parmalat.” It is for this reason that his clients think so highly of him. This man, José Henrique Borghi is so brilliant that the ad he developed for Fiat was so big and it helped the firm attain a major revenue breakthrough.

José Henrique Borghi started out at Standard Ogilvy advertising agency after graduating. He has built his advertising portfolio from working with giant advertising agencies in Brazil like the Leo Burnett. He left Leo Burnett and together with Erh Ray founded their first Ad agency, BorghiErh creative Intelligence. From nothing, they nurtured their small company, and in 2006, they merged with Lowe and became Borghi Lowe. Not so long after that merge that Mullen advertising agency sort a collaboration and that is when Mullen Lowe Brazil was born.

His advertising works are celebrated not only in Brazil but also across the world. José Henrigue Borghi of Mullen Lowe Brazil has been honored with the privilege to win countless prestigious awards such as Clio Awards, 16 Avril awards and several others at the New York Film Festivals. José Henrique Borghi’s works are evolutional, and definitely, he is a force to look out for in the years to come. Click here to know more about him.

Posted by John Kokish on

José Henrique Borghi; the Advertising Mogul of Brazil

The founder of Mullen Lowe ad agency José Borghi is among the most influential advertisers in Brazil. He has created hard-hitting campaigns such as Mammals of Parmalat. In the ad, children dressed like stuffed animals and sang some rhymes. The jingles have become quite memorable and are talked about up to this day.

More about José Borghi

He founded Mullen Lowe ad agency, which was previously called Borghi Lowe. It has become quite successful in Brazil. He began his career in advertising quite early. For him, it all started while he was still in high school. He went to visit his sister when he saw some awesome advertisements in the city. From that day, he knew that his career was in advertising. He promised himself that he would one day come back to the city to create ads and not just to see them.

His Humble Roots

José Henrique Borghi was born in PresidentePrudente. He graduated from PUC-Campinas with a degree in Advertising and Propaganda. His first job was at Standart Ogilvy, a successful ad agency. His talent became quite apparent early on. He got offers in major ad agencies. Later on, he partnered with another guru in the ad industry to start his own agency. Click here to know more.

Things Were Tough

When José Borghi began his ad agency, he did not have a godfather, a bank, or an investor. He and his partner had to start from the bottom and go all the way up. However, hard work helped them to climb the ladder of success, becoming one of the most successful ad agencies in Brazil.

Today the ad agency has clients both at home and abroad. To achieve what he has achieved today, José Borghi relies extensively on research and experts. His agency has been known to use psychologists to study what impact their ads will have on the target audience.

Posted by John Kokish on

Meet the Man Behind Mullen Lowe, Mammals of Parmalat, and Sazon: Mr. Jose Borghi

Mammals of Parmalat and Sazon are among the most appealing and memorable adverts in the history of Brazilian ads. The Mammals of Parmalat ad is remembered for its jingles that were so refreshing and the children characters, wearing the unique attires that were so appealing. Sazon, on the other hand, is remembered for its theme song- it is the love. These two ads were a creation of Mullen Lowe agency, arguably the most popular ad firm in the Latin American country. Behind the establishment and astounding success story of Mullen Lowe agency is none other than the Presidente Prudente-born Jose Henrique Borgi.

How Borghi Joined the Ad Industry

Jose Borghi is who he is today courtesy of his elder sister. During his days in the junior school, Borghi was confused about the best career that would suit him. He had no idea of what he wanted to pursue at the university. Everything, however, changed when his sister invited him for a commercial Vt performance at the Castro Neves Theater. This was the performance that opened Jose Borghi’s eyes career-wise, and he decided that a career in campaigns and advertisement was what he wanted. After high school, he enrolled for an Advertising and Propaganda course at PUC-Campinas.

Borgi’s Career

Standart Ogilvy was the first ad agency to hire Jose Borgi in 1989. After making a name for himself in the company, other companies such as Talent, DM9/DDB, FCB, and Leo Burnett hired him at different times to serve in different capacities. Years later, Jose quit employment to join hands with Erh Ray, with whom they founded BorgiErh ad agency. After an impressive season riddled with success, the outfit was purchased by Lowe and was rebranded to Borghi Lowe in 2006. Erh and Borghi later parted ways, and Borghi merged his share of BorgiErh with Lowe & Partners and the Mullen Group. After the merger, the outfit formed was the current Mullen Lowe Brazil. Andre Gomes and Jose Borghi serves as the firm’s co-CEOs. for more .

Posted by John Kokish on

Mullen Lowe And The Different Types Of Advertising

When people think about advertising, they often think about the commercials that show up in between segments of the shows they are watching. However, there is another type of advertisement that is not as common. They are called infomercials. These are special because they are not as widely shown. However, there are cases that commercials come out that are shortened versions of the infomercials. While commercials interrupt shows, the infomercial is its own show. Therefore, there is a lot more room to make sure that enough information is given out about a certain product so that people can be comfortable with buying it.

The best way to make the most out of an infomercial is to make sure that one has the help of an experienced and passionate advertiser. Jose Borghi is an example of such an advertiser. He does his work with Mullen Lowe. They come up with some of the best ideas in order to combine the flair of a commercial with the information of a documentary so that they will help the user make the decision on buying the product when he watches it. Mullen Lowe knows all of the advantages that come with infomercials.

One major advantage is time. Infomercials run anywhere from 10 to 30 minutes in length. It is up to the advertiser to list all of the good points of the product and even show a demonstration of it. This will cause interest to rise in the product. Customers who see the infomercial will not only be amazed at the presentation, but they will also know for certain how it is supposed to work. Therefore, they will know what to expect from the product because of the infomercial. Therefore, the product turns out to be an easy sell for the company. Customers will order from different media.

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