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Posted by John Kokish on

Jeff Yastine and Financial Knowledge

     Jeff Yastine is an esteemed professional who is commonly known by the nickname of “JL.” He’s a Banyan Hill Publishing employee who edits Total Wealth Insider. He’s been a part of the Banyan Hill Publishing crew since 2015. That’s precisely when he landed his editorial director position. He had extensive experience when he got to Banyan Hill Publishing. He had already enjoyed 20 years plus of rewarding work in the stock market investment realm. He had enjoyed a strong background in the financial journalism community as well. His knowledge regarding global financial events is practically unrivaled. People who have interest in financial matters frequently read Yastine’s helpful and informative pieces. He writes articles that delve into all sorts of concepts that matter and that make a difference. Topics that are of interest to Yastine and to his dedicated readers include cybersecurity, quantum computing, bitcoin, hack attacks, preventing issues with hackers, foreign investments, up-and-coming markets and European banks. Yastine can provide people with substantial insight that involves data protection, gold, foreign economies, stocks and a whole lot more.

People who want to stay in the loop regarding all kinds of Jeff Yastine updates can count on the website for Banyan Hill Publishing. They can also count on social media platforms. Yastine makes a point to stay active on Facebook. He posts routine updates on the social networking site. Individuals who want to learn about all of his latest thoughts and pieces of advice can get a lot out of following him on Facebook. Although he’s located in Delray Beach, Florida, he has the ability to communicate with people all around the United States and beyond.

Yastine’s social media expertise isn’t limited to Facebook, either. He also has a penchant for regular Twitter use. Yastine has been a proud member of Twitter since the spring of 2017. He uses his Twitter account to direct people to the fascinating and comprehensive articles he writes on a frequent basis. People who don’t want to risk forgetting to check Banyan Hill Publishing can always opt to follow Yastine on Twitter.

Yastine is fond of penning financial newsletters that can come in handy for people who always want to be prepared and “in the know.” He enjoys reading financial newsletters of all types as well. Yastine’s devotion to financial subjects is always becoming stronger. He loves learning about financial topics of all varieties. He does so on a daily basis.

Posted by John Kokish on

Fabletics, Enhancing Brand through Customer Reviews

Consumer purchases are in one way or another swayed by the power of the crowd. As much as a personal recommendation is important, customers would easily prefer a product with crowd-sourced reviews to determine whether or not to make the final purchase. With this scheme in place, many brands are focusing on review-centric marketing techniques to consumer behavior. Fabletics, a renowned women sportswear brand has consistently directed its operations to fit the crowd’s needs, consequently showcasing a 200% growth and making up to 235 million in revenue while still hosting over a million paying members. Fabletics’ parent company, the TechStyle Fashion Group, supports the company’s initiative of embracing the importance of user reviews to steer their success.

 

Consumer reviews not only have the ability to primarily increase customer acquisition but also increases the chances of customers retaining brands, therefore, improving loyalty. In the current markets, most consumers directly rely on digital platforms. Thus, online reviews play a significant role in determining the direction of their final decisions. It is more likely that an individual would first consider researching businesses before making a purchase. If the product has massive reviews, this equates to a positive crowd-sourcing and therefore stands a better chance of attracting customers. Statistically, BrightLocal study managed to conduct a survey and found out that 84% of people rely on online reviews the same way they would trust a personal recommendation from a trusted source.

 

It is clear that traditional advertising and marketing is not a reliable method of luring customers to products. The fact that trust is an all-time factor directly equates to the safety and power of feedback from the crowd. Fabletics among other smart brands that have embraced and leveraged this system has not lived to regret that move. Over 50% of customers go over a business online at least once a month. 60% of them openly confess that negative reviews are a direct turn-off and they would not have second thoughts about not trusting the business. This means that a business’ reputation has a great impact on a customer’s consideration. Therefore, we can state that great reviews are great power.

 

Kate Hudson

On a recent event, various celebrities and Hollywood stars are seen gracing the Beverly Hills Hotel, to celebrate Fabletics’ collaboration with Demi Lovato, a famous pop star. When Don Ressler and Adam Goldenberg decided to elevate their TechStyle Fashion Group, they had to spice up their initiative with creative hands. Kate Hudson was their ultimate choice, thanks to her outgoing personality and approachable nature. After joining Fabletics, Kate has been heavily involved in pushing for the success of the brand. She enthusiastically took charge of creating a perfect image for the brand, one of which involved finding a social media strategy.

 

Kate Hudson was aware of the importance of being hands-on while keeping track of both budget reviews and sales numbers. She has also put much effort into the design process while working hand in hand with the team, making sure that all the styles are fresh and suitable for the market.